The biggest benefit with advertising on Beer Mats in Pubs is the lengthy dwell time and the opportunity to reach groups of people in a relaxed, receptive frame of mind. Beer Mats are tactile and creatively versatile giving brands the ability to put their message directly in front of consumers with time on their hands and phones naturally on the table to drive further engagement. Plus there is the added bonus of Pubs being a vibrant, social space that form part of the everyday journey of consumers across the UK.