Europe is certainly on the tip of everyone’s tongue at the moment and for a number of reasons. Euro 2016 has at least taken the nation by storm in the most positive of ways! The championship takes place every 4 years and our already football mad nation has been riveted to tellies across the country ever since the games kicked off on June 10th. And offices everywhere are inundated with footie banter and play-by-play dissections of the games every morning, everyone willing their team to finish the greatest champion of all.
Since Peachy has long been a supporter of football, it makes perfect sense that they would see the Euros as the perfect opportunity to immerse the brand in everyday conversation and harness the power of footie fever nationwide. And what better time to catch that conversation than coffee breaks and lunch breaks across the day. Peachy has invested in multiple formats in the Café environment in a bid to own on-the-go moments with a combination of branded Coffee Cups, Sandwich Bags and A5 Standees on the counter at point of sale. It’s the perfect way to prompt conversation whilst consumers are standing the queue waiting for their order, only to extend that conversation into the workplace since 50% of takeaway coffee and 91% of takeaway bags end up on a desk in the office.
To inspire engagement, Peachy is offering cash prizes every day, £50 for the best predictor, plus they’re giving away England national team jerseys! It’s all part of their ‘Own the Game’ campaign celebrating a summer of sport.