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27th Apr 2023

Advertising to Tradespeople can be tough to get right. An elusive audience constantly on the move requires brands to look at innovative ways to engage effectively.

Our national network of Greasy Spoon Cafes provides the solution. Skilled Tradespeople are 147% more likely (than the average UK adult) to visit a café between 6am-8am. Whilst people employed in Construction & Engineering are 215% more likely to visit a café 4 times a week or more. (GB TGI Jan 2023)

Placed directly into the hands of builders grabbing breakfast, our Bacon Butty bags are impossible to ignore. Each bag reaches an individual at a key break moment during the day, where there is time to digest the message whilst they consume the contents, making this format extremely effective in delivering cut through.

Portwest (the fastest growing workwear company in the world) are running a national campaign with over 250,000 branded bags being distributed over 4 weeks, so builders grabbing breakfast can fill their (safety) boots!

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