When brands are looking to make a statement on campus, the Student Union is a popular choice of venue as it forms a central point and an opportunity for mass impact. This is reinforced by the fact that 95% of students visit the Union at least once a week.
When it comes to standing out from the crowd, there is one format in particular that fits the bill perfectly. Tablewrap puts brands in the centre of conversation where the average student sits for 18 minutes at a time. This allows for more detailed messaging, the ability to engage beyond a cursory glance and effectively plant a seed. It’s a potent combination for recruiters and something the Royal Navy have harnessed for a recruitment drive live throughout November. They are pitching a ‘Life Without Limits’ to students in 6 top tier Universities across the country.
This follows on from recruitment campaigns by the likes of Aldi and PwC already this year.
The campaign was planned and booked by MEC and M4C.