To promote free bus travel for the under 22s, Scottish Citylink are running a branded pizza box campaign in key cities across Scotland.
The message, “Binged out on streaming services? Grab yourself a slice of summer” is targeted to reach groups of young adults who are watching Netflix together, to encourage them to get out and about with a free YoungScot National Entitlement Card.
The branded pizza boxes are delivered to peoples’ homes and placed directly into their hands, creating an unmissable impact. The extended dwell time of the boxes, reaching friends who are enjoying takeaway pizza together, is a great place to advertise the service.
The pizza boxes linked to a social media competition where a prize of a £50 JustEat voucher awaited the winner!
There were 183 entries via Facebook and 214 via Instagram.
The pizza boxes were distributed to 30 pizza takeaways in key Scottish cities.