Tradesmen are the lifeblood of our construction industry. It’s incredible to think of the multitude of different trades necessary to bring a building to life, whether it’s a high rise in the city or a home in suburbia. The architects and engineers might come up with the plans, but it’s the builders and bricklayers, the plasterers and carpenters, the plumbers and electricians that put the real muscle behind the project. The work is tough, the hours are long and often there is plenty of mileage and countless hours in traffic toing and froing from home to supplier to site and back again.
All that racing around in the van and the heavy lifting on the job means that tradesmen are notoriously fond of a hot breakfast. In fact, this is exactly why Britain’s greasy spoon cafes evolved, to cater to working men who were up early and in need of hot food on the go. Often these burly lads are up at the crack of dawn with no time for a meal at home. So it’s on the road and a quick stop at a local greasy spoon cafe that has become such an integral part of the their everyday journey. And their favourite choice of all – the warm, filling, deliciously calorific bacon butty!
Tradesmen are an elusive bunch. Their everyday work can take them all over the country. Having said that, there are a couple of things universal to all tradesmen – they are always on the road and they have a seriously healthy appetite. Greasy Spoon Cafes are a great British institution catering to a 95% trade audience. Tradesmen really are their bread and butter. So Screwfix choosing to reach tradesmen through advertising on branded Sandwich Bags (or Bacon Butty Bags) is the perfect way to get the Screwfix message directly into the hands of their target market.
The benefits don’t end there either. Because the bags are meant for a takeaway consumer, they often end up in the van and sit on the dashboard for hours on end. This makes the branded bags a simple, cost effective advertising option to complement radio or roadside activity targeted at tradesmen. The added benefit of Bacon Butty Bags is the fact that you’re able to run a regional or national campaign, but pinpoint cafes within a reasonable drive time of specific store locations so that you reach tradesmen with a prompt that actively drives traffic in-store. Screwfix are supporting 12 of their stores across the UK with branded Bacon Butty Bags distributed across 220 Greasy Spoon Cafes.