People today live frantic lives and are on-the-go more than ever before which makes it all the more difficult for brands looking to deliver an impact in a highly competitive market. Our bag media is extremely versatile; offering brands an opportunity for tactical proximity or mass market campaigns where the message is hand delivered at a moment when people are relaxed with the time needed to digest.
The Department for Work and Pensions has given us all something to chew over with their latest campaign spreading the word about the new workplace pension scheme. From the 9th of October, the DWP are using 900,000 sandwich bags across 600 outlets nationally. This gives them a reach of 2.6m city office workers across the UK.
The campaign was planned by MGOMD and booked by M4C.
