Sports Direct have launched a new campaign around the Euro’s this summer entitled ‘Just a Game?’

Featuring a host of stars both past and present the campaign centres around football bringing people back together again this summer through their shared passion of the beautiful game.

Tabletalk Media were chosen to bring the campaign to life in over 500 of our nation’s pubs by providing supporters kits which include branded beer mats, flags, balloons, bunting etc. The pubs were decorated to help generate a patriotic atmosphere encouraging punters to get behind their national team.

With Scotland, Wales and England all present at the finals it’s a great opportunity to spread the Sports Direct brand across the home nations and tap into the excitement around the tournament.