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16th Apr 2014

It’s here at last!  Spring is one of those feel-good seasons bringing with it all the excitement of warmer weather and plans for the summer.  Holidays abroad, beer gardens on sunny days, smiley happy people buoyed by a buzz in the air…  And unfortunately for those of us who suffer, all that happy cheer is marred by the sneezy, sniffy hay feverish shenanigans that go hand in hand with the cheerful Spring air.  Drum roll please and in swoops Sterimar to save the day.

Church and Dwight are currently running a campaign across 580 pharmacies nationally to support their Sterimar hay fever brand sold in-store.  The campaign includes a combination of 290,000 pharmacy bags and 290,000 leaflets to encourage customers to choose Sterimar for their hay fever relief this season.  Pharmacy bags are ideal for giving products sold over the counter stand out in-store and increasing recommendations by pharmacists.

Highlighting further how pharmacy bags can have both a B2C and B2B impact, Church and Dwight are also offering pharmacies that put in an order for Sterimar during the campaign a chance to win £250 in a competition.

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