So the clocks have officially gone back and the cold, wet weather is inching its way ever nearer.  Winter coats are out, Halloween costumes packed away until next year and the Christmas lights are out in all their Oxford Street glory.  Ski enthusiasts are frantically planning their next adventures while the rest of us daydream about long-lost sunny days…

Spectacular timing for Air Malta then as they have just launched a ‘Summer lasts longer in Malta’ campaign using both branded coffee cups and coffee sleeves.  The activity is running for 4 weeks and targeted in London and Manchester.  What better time to lure people away to the Maltese Islands promising fun in the Mediterranean sun while we’re feeling the first winter chill and warming up with that morning coffee lost in thoughts of holidays.

The Air Malta campaign follows a series of similar campaigns in 2013 for brands like easyJet, Kuoni, Las Vegas, Visit Denmark and Austria, all taking advantage of the natural affinity between café culture and holidays.