The challenges facing publishers today are compounded even further by the pace at which technology is driving our consumption of content. The shift from print to digital has had to happen at lightning speed and publishers have had to evolve quickly to survive. Online brings challenges, but it also brings unbelievable benefits if it’s done right, particularly in light of the immense audience reach it affords. The opportunities are infinite.
Coffee Culture is an environment that fits naturally with publishing brands. As with every publisher, content is key but to have any value it has to attract consumers which is where we step in. One of the fantastic benefits that tablewrap affords is extended dwell time giving brands an opportunity to run complex creative and integrate direct response mechanisms and drive consumers to content online.
Future have just gone live with a tablewrap campaign in wifi outlets in London. The quality of the creative is fantastic and they have used 3 different artworks – one to support Total Film, a second for Photography Week and a third with multi titles. Different magazines suit different people and considering our Coffee Culture audience comprises ABC1 adults from all walks of life, it makes sense to give consumers a selection to choose from.