The Air Ambulance Service provide vital lifesaving emergency response across 5 counties in central England and they are using branded pharmacy bags to appeal to those communities to support them by gifting a donation in their will.

The dedicated crews were tasked to 3,410 potentially lifesaving missions last year.  Each mission costs £1,700 and they fly an average of 10 missions per day. The 24/7 lifesaving service continues to remain on the frontline, fully operational for those who need it.

The charity has again had to temporarily close its chain of 56 stores during this third national lockdown, and community fundraising events remain on hold until the foreseeable future, which is why they are urging the public to continue supporting them through donations, virtual fundraising events, and by shopping with them online.

To find out more on how you can support your local air ambulance during this time, please click here.