The Royal National Institute for Deaf People or RNID is the charity making life fully inclusive for the 1 in 5 adults in the UK who are deaf or have hearing loss and the 1 in 8 who have tinnitus.

Founded in 1911 the registered name remains The Royal National Institute for Deaf People, but in 2011 the charity rebranded as Action on Hearing Loss. Recently, research conducted with 6,000 people found that RNID was still a more popular and more trusted name, despite it not being used since 2011. The research also showed that the AOHL brand did not reflect the charity’s history or communicate the amazing work they do, so the decision was made to return to the old name.

This pharmacy bag campaign is all about reviving the traditional name for the charity whilst simultaneously informing people of the fantastic work they do and how they can access information and support if needed.