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10th Jun 2014

It’s that time of year again.  The sun is out, the weather is warming up and all of a sudden that curveball gets thrown – what to eat for lunch?!  No more hot soups, heavy pastas or chunky chow meins – this time a different craving takes hold.  Cold meat, salad, anything crusty roll related.

Let’s face it though, that deli sandwich might be seriously easy to find and quick to order, but chowing down day after day on the same crusty roll can get a little dull.  We all need a bit of excitement to jazz up the daily grind and there is nothing more satisfying than discovering something new, something with a little extra zing!

Heinz was so pleased with their Salad Cream activity last year that they’re back with a second campaign!  This time it comprises 325 Sandwich Bars across the country where Salad Cream samples are being distributed alongside branded sandwich bags.  The campaign is running for a month from 9th June.

There is nothing we love more than brands that come back as it’s a fantastic endorsement for our media.

The campaign was planned by Vizeum and booked through Posterscope.

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