Thomas Pink Targets City Workers with Coffee Cups

25th February 2017
takeaway-coffee-cup-advertising

Part of the Louis Vuitton Moet Hennessy Group, Thomas Pink is a testament to style without question with flagship stores in London, New York and Paris.  With a name inspired by their namesake, a London tailor called Thomas Pink who designed the famous scarlet hunting coat over 200 years ago which although red, came to be known as pink, it is the Cheeky Fox that lends inspiration to the clothing produced today.  According to Thomas Pink, the Cheeky Fox is unflappable, a contemporary muse, always presenting contradiction with a dash of cunning.  

GQ published a great quote years ago in an interview with Deion Sanders, a former American football and baseball player who now works as an analyst for CBS Sports and the NFL Network.  According to Deion, “If you look good, you feel good.  If you feel good, you play good.  If you play good, they pay good.”  And it’s absolutely true.  Everyone knows that one of the first steps on our path to success in a big city business world is to dress for the job you want, not the job you have.  Thomas Pink caters to exactly this type of consumer and knows full well that you can’t aim high in a shirt that’s beneath you.   

Now with great taste in style using comes great taste in coffee.  It’s one of life’s everyday luxuries and an exotic, dark liquor that London’s city business audience simply cannot do without.  Knowing that their core demographic habitually visits Coffee Shops and Cafes to satisfy their coffee addiction, Thomas Pink decided to be creative in their message delivery using branded takeaway coffee cups to remind consumers that if they drop a fortune on coffee, they can afford to spill it on quality shirts.  A bit of tongue in cheek advertising that fits perfectly with the Thomas Pink brand.  What better way to reach notoriously hard working City business people working in London’s Square Mile than with a functional, stylish, tasteful reminder that it’s not just the coffee that keeps you looking sharp in the morning!