Coffee usually conjures up a rich, velvety, satisfied sense of all that is right in the world. A good coffee does wonders for the soul – it’s all about the experience, the flavour, the sensation…Ok now I’m craving coffee!
Music has a similar effect, especially when it comes to the smooth, sultry tones of the UK’s own soul queen, Laura Mvula. Sony Music has just launched a 2 week campaign in London coffee shops promoting Laura Mvula’s latest album, ‘Sing to the Moon’.
Using 3 different Coffee Sleeve creatives with lyrics from songs on the album, Sony have delivered their message straight into the hands of soulful Londoners all over the city.