Thanks in a large part to the Time to Change initiative set up by leading charities Mind and Rethink Mental Illness, there has been a huge amount of publicity recently around the stigma and discrimination behind mental health in the UK. When it comes to sensitive topics like this, it can be extremely difficult to package the information in a way that makes a positive impact.
Time to Change Wales are using 75,000 branded chicken boxes in outlets across Wales in a bid to deliver messages about anorexia, schizophrenia and depression to young people. They are also running 125,000 beer mats in Welsh pubs. It’s a well-known fact that people who suffer from mental illness often feel alienated from their friends, family and colleagues at work through the lack of support which leads to depression and often escapism, whether it’s substance abuse or withdrawal from society.