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2nd Jul 2024

TOM, the life insurance brand for Dads, are running a Beer Mat campaign in pubs across the country.

Taking advantage of the increased footfall during the Euro 2024 football tournament, Tabletalk Media’s national network of Pubs and Bars provides the opportunity to connect with consumers and become part of the occasion, with the Beer Mats engaging the target audience in a relatable way.

The benefits of Beer Mats include the lengthy dwell time and the opportunity to reach groups of consumers in a relaxed, receptive frame of mind. Beer Mats are tactile and creatively versatile, giving brands the ability to put their message directly in front of consumers with time on their hands and phones naturally on the table to drive further engagement.

For this campaign TOM are donating £1 to Balls to Cancer for every quote, even if the policy isn’t taken out. With a TOM life insurance policy costing as little as a couple of pints a month, the pub is a great place to get groups of men talking about having cover to look after their families should anything happen to them.

The campaign is running in 250 pubs nationally throughout Euro 2024.

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