Premier Inn are advertising on branded takeaway sandwich bags in cafes across the UK. The activity is running during the month leading up to the further lifting of lockdown restrictions in mid-May.

Owner Whitbread said, “Strong demand is expected for ‘staycations’ in UK tourist destinations throughout the summer, with business and event-led leisure demand starting to gradually recover thereafter.”

The sandwich bags are targeted at blue collar workers who may require clean, COVID safe accommodation when working away from home. The branded bags are placed directly into the hands of the target audience and have an average dwell time of 11 minutes.

Premier Inn are also particularly focused on sustainability and are committed to being a force for good to help our planet, so it was especially important to them that our sandwich bags are FSC certified (meaning the paper comes from sustainable and responsibly managed sources) and of course fully recyclable.

The campaign was planned and bought by Rapport on behalf of Universal McCann.