Virgin Atlantic has teamed up with Tabletalk Media to advertise their direct flights from London and Manchester to Barbados with a branded coffee cup advertising campaign which cleverly references the ‘B’ word we are all so fed up of hearing!
We all love our daily coffee fix – it’s a brief moment of escapism from the daily updates of our never ending departure from the European Union. It’s a chance to steal time.. to dream of sunshine, beaches, cocktails.. and taking life a little less seriously.
Virgin Atlantic targeted their advertising in Coffee Shops around Westminster and the House of Parliament to give added poignance to the creative. A clever use of our unique out of home, in the hand format in an area where traditional out of home formats simply don’t have the visibility or the intimate impact.