When asked what brands students would most like to see at their Freshers fairs, 4 of the top 10 mentions were fashion related. It makes sense that students clearly want to make a good impression when they arrive on campus adopting a ‘back to school’ mentality where upgrading their wardrobe becomes a high priority.
By placing their brand in one of the key social spaces flooded by impressionable students during Freshers, Burton Menswear have come up with a unique and impactful way to reach a student audience. Using beer mats in pubs located close to campus in 20 student towns, Burton Menswear are currently offering students the chance to win a wardrobe by scanning a QR code to enter their competition.
The Burton’s campaign consists of 125,000 beer mats running over a period of 2 and a half weeks from Monday 23rd September. Beer mats are an extremely cost effective form of media offering a constantly rotating audience 16 hours a day.