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2nd Oct 2013

When asked what brands students would most like to see at their Freshers fairs, 4 of the top 10 mentions were fashion related.  It makes sense that students clearly want to make a good impression when they arrive on campus adopting a ‘back to school’ mentality where upgrading their wardrobe becomes a high priority.

By placing their brand in one of the key social spaces flooded by impressionable students during Freshers, Burton Menswear have come up with a unique and impactful way to reach a student audience.  Using beer mats in pubs located close to campus in 20 student towns, Burton Menswear are currently offering students the chance to win a wardrobe by scanning a QR code to enter their competition.

The Burton’s campaign consists of 125,000 beer mats running over a period of 2 and a half weeks from Monday 23rd September.  Beer mats are an extremely cost effective form of media offering a constantly rotating audience 16 hours a day.

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