X+why’s new developments, Unity Place in Milton Keynes and 100 Embankment in Manchester, offer unique spaces designed to support a multifaceted community of change makers in a sustainably designed workspace to enhance wellbeing and collaboration. Consisting of co-working and breakout space, private offices and Enterprise suites, as well as bookable meeting rooms, mission rooms, phone booths, and amenities.
Promoting the buildings and facilities on Takeaway Coffee Cups is a strategic move. Freelancers, entrepreneurs, start-ups and sole traders have long been using Coffee Shops as their go-to mobile workplace. The Coffee Shop Office or ‘Coffice’ gives access to Wi-Fi, coffee, cake and snacks at your fingertips, and is a hub of activity that generates just enough buzz to inspire a productive mindset. With cafes frequented by mobile workers looking for the perfect versatile workspace, x+why were quick to identify the targeted advertising potential of Tabletalk’s branded Takeaway Coffee Cups.
Coffee Cups are the ideal format to reach people actively going about their everyday business. These bright and bold cups use a combination of two creative designs to deliver the message directly into the hands of the target audience. There is nothing we like better than contextually relevant campaigns and this is an example of a brand getting the space, the audience and the creative just right.